Amazon Launches Prime Music in India. What It Means for the Indian e-commerce Market
n a day when it was reported that the online streaming music app Gaana was raising $115 million (about ₹750 crores) from Chinese Internet investment company Tencent Holdings Ltd and Times Internet Ltd (Gaana to raise $115 million from Tencent, Times Internet – Livemint), came the news that online retailer Amazon had launched its PrimeMusic streaming music service in India.
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The Amazon Prime service in India costs ₹999 annually and provides “free One-Day, Two-Day and Standard Delivery on eligible items”, PrimeVideo – Amazon’s video streaming service, and now PrimeMusic. According to Midis Research, Amazon had become the third-largest music subscription service globally, behind Spotify (40%) and Apple Music (19%).