As the week drew to a close, a story that broke headlines in the world of Indian e-commerce was the departure of Flipkart’s Chief Product Officer, Punit Soni. Rumours had started swirling about Punit Soni’s impending exit since the beginning of the year (link), almost immediately after Mukesh Bansal had taken over from Binny Bansal as Flipkart’s CEO (link).
|Punit Soni's LinkedIn profile|
One decision that Punit Soni was most closely associated with was the neutering of Flipkart’s mobile-web execution, where he killed Flipkart’s mobile site, forcing users to download the app on smartphones. The mobile app itself was poorly designed, had a mostly unusable interface, and was riddled with bugs to the point of crashing every few minutes. I had written in detail on its mobile app’s state in 2015 (see this article in dna, or from my blog). At the time I had expressed my astonishment that Myntra, the fashion e-tailer that Flipkart acquired and which had gone app-only, had a mobile app that was NOT optimized for the iPad. The same was the story with the Flipkart app — no iPad-optimized app, but a “universal” app that ran on both the iPhone and iPad devices. Even today, the Flipkart iPad app does not support landscape-mode orientation, even as Amazon’s iPad app has grown from strength to strength.