Amazon Pricing

As many, many surveys have revealed - people do not mind paying a little more at a store as long as they feel that everyone else is paying that much more at the store. If a store, surreptitiously, charges some less and some more, that pisses off people no end.

A couple of months back (I am trying to clear off some posts that have been sitting in my drafts folder for a long time) I was quite stunned to see Amazon.com display two different prices for the same item, within 5 seconds of each other, the higher price on a browser where I was logged in with my "Amazon Prime" account, and the lower price on a browser where I was not logged in.

Refreshing the page to clear any cache related issues did not help.
You have to start thinking just where else has Amazon shafted me...

See for yourself:

On Firefox, and on Internet Explorer - same machine, within 5 seconds of each other.
Repeated on another machine, not logged in. Lower price displayed for the same URL.






© 2006, Abhinav Agarwal (अभिनव अग्रवाल). All rights reserved. Re-posted to this blog June 2013