Pinned Post - Flipkart vs Amazon Series

Flipkart and Focus 4 - Beware the Whispering Death

The fourth part of my series on Flipkart and its apparent loss of Focus and its battle with Amazon appeared in DNA on April 20th, 2015 . ...

Feb 26, 2012

7 Secrets Of Vishnu, By Devdutt Pattanaik-review

7 Secrets Of Vishnu, By Devdutt Pattanaik - Abhinav's review
(Flipkart, Infibeam,, my review on
4 stars
Insightful and readable as all of the author's books, but this one has a somewhat hurried feel to it.

The author covers briefly the trinity in Hinduism, Brahma, Vishnu, and Siva. After that the book dwells on Vishnu, looked at primarily from the prism of the avatars of the lord - all ten of them, the Dashavatar.
The most fascinating chapter is the first one, "Mohini's Secret, which describes how Brahma, Vishnu, and Siva are connected to each other.

Each avatar is unique, each the result of the needs of the time, and each with its learnings. The avatar of Narasimha avatar is a powerful reminder of the limitations of the human imagination, as Hiranyakashyap learns.
(the Hiranyakashyipu) "episode in Vishnu lore is a reminder that divinity cannot be limited by human imagination or human memory. There is always something in the universe that surprises us." [page 105]
The Vamana avatar and the Bali episode teaches us about the human ego. We are so consumed with a sense of our own importance, so much so that we are deluded into thinking we are omnipotent. Three paces of land is what Vamana asked for, and three paces of land is what Bali, the all-powerful king and grandson of Prahalad, could not provide.
"In Vishnu lore, there is a general discomfort with the idea of offering people whatever they desire. A man who offers another whatever he or she desires is in effect being arrogant and over-estimating his capability and capacity." [page 113]

"The idea of bad gods and good demons is confounding. But it emerges from the presumption that the division of gods and demons is made on ethical and moral terms. This is, more often than not, the result of poor English translations of Hindu mythology in the 18th century, which declared Devas as "good" and Asuras as "bad"." [page 117]

"The word evil is often used to describe Asuras. But this word 'evil' makes no sense in Hinduism. Evil means the 'absence of God'. This idea does not exist in Hinduism because, for Hindus, the whole world is a manifestation of the divine. So, nothing can be evil." [page 119]

© 2012, Abhinav Agarwal. All rights reserved.

Feb 19, 2012

The Immortals of Meluha, Amish Tripathi - My Review

The Immortals of Meluha, by Amish Tripathi - my review (Amazon, Flipkart, Infibeam, Landmark, user review on
2 stars
Fascinating premise, full of promise. That remains unfulfilled.

The legend of Siva would be fertile ground for authors to adapt from and weave magical tales of adventure from. But only for the talented and hard-working. This book reflects neither talent nor hard work. The fascinating premise remains just that.

What if the legend of Siva, the destroyer of evil, was not a legend, but something that began with an actual human; that acquired the proportions of legend and finally myth over the course of centuries and millenia, because of the astounding feats of that single person?

Unfortunately, this novel is not a fruition of that premise. There are several, several problems with this novel. The simplistic plot, over-simplistic I would call it, for one. It stumbles forward in a linear manner without any surprises or twists that you cannot pick out from a mile away. The narration. The dialog between the characters is evocative of a television soap-opera, at best. Siva is not the yogi in control of his senses; he is some post-adolescent youth in search for adventure.
'I have seen the bed, dammit!' grinned Shiva. 'Now I want to experience it. Get out!'
Yes, some sort of a grotesque cross between a Karan Johar and Ekta Kapoor movie's dialogues.

Some of the descriptions of Meluhan society (the Suryavanshis, the people inhabiting the Saraswati river basin) are terrifyingly reminiscent more of Soviet-style totalitarian regimes than a caring, humane society. Children are deposited after child-birth at some grand orphanage, called a Gurukul; mothers made to forcibly abandon their children a few weeks after childbirth, and then doled out to wanna-be parents on the basis of a lottery?! Seriously, such hair-brained and frankly inhuman concepts have never been part of Indian society and culture, ever! Why, they have not been part of any society in human history, ever, anywhere, I should think. Yet, this is presented as a stroke of genius that does away with the evils of the caste system. Without an understanding of the caste system, its utility, or lack thereof, in a society at a given point in time, whatever that may have been, the author takes it upon himself to purge society of this evil with another evil; only this time the replacement is infinitely more evil and inhuman than the system it seeks to replace.

The descriptions of the Indus Valley and Saraswati Harappan civilization dwellings are barely beyond what one would conjure up after spending 15 minutes on Wikipedia. Even here there was so much promise that remains exasperatingly unfulfilled.

Siva is yogeswar. His detachment from the physical world is the complement to the material world signified by Vishnu. Yet Siva in this book comes off as some lost, confused soul, in search of a Bollywood movie plot where he can journey to some exotic country and find himself. Which in itself the anti-thesis of Hindu Vedic philosophy, which states that what is within is also without. You are that. Not here, evidently. The other side of the Suryavanshi Meluhans, the Chandravanshis, and their capital Ayodhya, ends up being drawn with a very simple and very crude palette. It is a crude caricature of a ghetto. The author tries to portray the two societies as opposite sides of the same coin, but fails, pretty much as in every other place of the novel.

I really, really wanted to like this book. I kept persevering; 50 pages, 100 pages, waiting for the plot and pace to pick, the narrative to improve. But it didn't. To make sure I was doing justice to the author, I did read to the very last page, which ends up with a very, very contrived hook to the second book in the trilogy. I refuse to bite.

Sorry, this book does not even flatter to deceive. I can only suppose that the success of this book is perhaps more the result of smart  marketing than anything substantial. I can only thank myself that the price of reading this book was a couple of hours of time, that I shall however never get back, and twenty-five rupees in rental, that I don't mind as much.

As a friend remarked, the best and the really good and intelligent part of the book is its cover.

You can read Chapter 1 (PDF) of the novel from its website,

© 2012, Abhinav Agarwal. All rights reserved.

Feb 12, 2012

The Alchemist by Paul Coelho - Review

The Alchemist by Paul Coelho (Amazon, Kindle, Flipkart, Infibeam, my user review on Amazon) - my review
4 stars
The journey of a shepherd from his country to Egypt and then back, in search of a treasure. Simple but moving story. The king, the merchant, the alchemist - all teach him a little bit about himself and the world we all live in.

This is a short and simple story about a young shepherd's journey from his home in Spain in search of a treasure, that is supposedly near the Pyramids in Egypt. Along the way he meets several people; it is a gypsy woman sets him off on his quest; a king offers him two stones to guide him on his way. The merchant and later the alchemist help him learn the lessons of life that the journey is meant to teach.

At the end of the book I had to admit that the story is moving enough  make you think about if after you left the book. However, I could not see why it has become the international phenomenon that it has - maybe the brevity, the simplicity of the message.

“And, when you want something, all the universe conspires in helping you to achieve it.”
If you are a Hindi movie fan, you will recognize this line as appearing several times in the Shahrukh Khan starrer, "Om Shanti Om" (on-demand video), directed by eminent choreographer Farah Khan. Uncredited, of course.

Here are a couple of excerpts from the book that I found enlightening:

“You should pay more attention to the caravan,” the boy said to the Englishman, after the camel driver had left. “We make a lot of detours, but we’re always heading for the same destination.” “And you ought to read more about the world,” answered the Englishman. “Books are like caravans in that respect.”

“Isn’t wine prohibited here?” the boy asked “It’s not what enters men’s mouths that’s evil,” said the alchemist. “It’s what comes out of their mouths that is.”

The Alchemist (novel) - Wikipedia, the free encyclopedia
Paulo Coelho's Official Website

Kindle Excerpt:

© 2012, Abhinav Agarwal. All rights reserved.

Feb 5, 2012

The Filter Bubble by Eli Pariser - Review

The Filter Bubble: What the Internet Is Hiding From You, by Eli Pariser - my review (Amazon, Kindle, Flipkart, Infibeam, my user review on
4 stars
My review: A City of Ghettos or Mosaic of Subcultures? Excellent book, but its at-times skim-ish coverage is a missed opportunity.

Makes us aware of the risks that the increasingly pervasive and invisible personalization of content on the Internet poses to innovation and creativity, not to mention privacy and liberty. An in-depth look at the technology of data laundering would have elevated the book from very good to truly outstanding.

The premise of the Internet was to open up worlds of information and bring them to our homes via our computers - information that had remained inaccessible to people for a variety of reasons like cost, access, and more. While this premise still exists and has been made possible to a large extent, the increasing amount of personalization of content - done by regular news websites, shopping sites, social media, and search engines -  results in showing us more of what we already know or what we like, and hides what these sites think and decide we do not want to or would not like to view.

This personalization is more pervasive, and in most cases, more invasive of our privacy, than most people realize. Web sites track our clicks, our pageviews, where we come from, where we go, how much time we spend on different sites, what keywords we have searched for, details about our physical location, the types of devices we access these sites from - the type of computer, the browser, the operating system, and more. This rich trove of information allows sites and companies to build detailed dossiers on hundreds of millions of users. If done by governments this would be deemed intolerably intrusive and something done only by totalitarian regimes. However, such gathering of highly personal data when done in the commercial world of the Internet is par for the course.  "’s what Acxiom knows about 96 percent of American households and half a billion people worldwide: the names of their family members, their current and past addresses, how often they pay their credit card bills whether they own a dog or a cat (and what breed it is), whether they are righthanded or left-handed, what kinds of medication they use (based on pharmacy records) ... the list of data points is about 1,500 items long." [location 593]
Scary? Well, here is an example of what even a short visit to a nondescript site like can do to your computer:
Search for a word like “depression” on, and the site installs up to 223 tracking cookies and beacons on your computer so that other Web sites can target you with antidepressants. [location 140]
BlueCava is compiling a database of every computer, smartphone, and online-enabled gadget in the world, which can be tied to the individual people who use them. [location 1420]
In my own experience, visiting a respectable site like resulted in 30 cookies being placed on my computer (see screenshots below). I did not count the beacons placed, but I suspect there were more than a few of those too placed on my computer.

You can run, but you can't hide from the tracking that happens on the Internet.
Say you check out a pair of running sneakers online but leave the site without springing for them. If the shoe site you were looking at uses retargeting, their ads—maybe displaying a picture of the exact sneaker you were just considering—will follow you around the Internet, showing up next to the scores from last night’s game or posts on your favorite blog. And if you finally break down and buy the sneakers? Well, the shoe site can sell that piece of information to BlueKai to auction it off to, say, an athletic apparel site. Pretty soon you’ll be seeing ads all over the Internet for sweat-wicking socks. [location 609]

Tracking by itself may not be very palatable to users and consumers. But where it has the potential to turn decidedly ominous is when you consider the uses to which such information could be put to.
In some cases, algorithmic sorting based on personal data can be even more discriminatory than people would be. [location 1645]
Banks are beginning to use social data to decide to whom to offer loans: [location 1681]
...LinkedIn, the social job-hunting site, offers a career trajectory prediction site; [location 1686]
...As a service to customers, it’s pretty useful. But imagine if LinkedIn provided that data to corporate clients to help them weed out people who are forecast to be losers. [location 1690]
By tracking us as we traverse the web, the web (mostly Google, Facebook, and Amazon are the examples the author uses) tracks our clicks, our pageviews, over a period of time, and then shows us a personalized version of the content, stripping out news stories that are contrary to our political views - as determined by these trackers and personalizers. We end up living in an invisible echo chamber that shows us what the chamber thinks we like seeing. This will stifle creativity and innovation. "Creativity is often sparked by the collision of ideas from different disciplines and cultures. Combine an understanding of cooking and physics and you get the nonstick pan and the induction stovetop."

It seems our brains are forever balancing a cognitive tightrope "between the conflicting tendencies to learn" too much from the past" and "incorporating too much new information from the present" [location 1085].

However, "personalized filters can upset this cognitive balance" by surrounding "us with ideas with which we’re already familiar (and already agree), making us overconfident in our mental frameworks." - perpetuating a confirmation bias of sorts. "Second, it removes from our environment some of the key prompts that make us want to learn ... It can block what researcher Travis Proulx calls “meaning threats,” the confusing, unsettling occurrences that fuel our desire to understand and acquire new ideas. [locations 1088, 1157]

Or to put it in other words, what if all you kept seeing were white swans, some system were to determine that you were not interested in seeing black swans, and when a black swan did in fact appear, it were to be hidden from your view. It would only end up reinforcing this very middle-of-the-ground view of the world being inhabited by ONLY white swans. And we know the perils of ignoring black swans.

Furthermore, innovation is sparked by curiosity. According to psychologist George Lowenstein, curiosity is aroused when we’re presented with an “information gap.”
Democracy requires citizens to see things from one another’s point of view, but instead we’re more and more enclosed in our own bubbles. Democracy requires a reliance on shared facts; instead we’re being offered parallel but separate universes. [location 128]
But the filter bubble isn’t tuned for a diversity of ideas or of people. It’s not designed to introduce us to new cultures. [location 1309]
Listening to a radio station, or reading a newspaper, or watching a news channel, you are aware, to some degree at least, that there is a point of view that the newspaper, or radio, or TV channel holds. The choice to switch is yours. Not so with the web.

"On the Internet, personalized filters could promote the same kind of intense, narrow focus you get from a drug like Adderall" - which works by increasing levels of the neurotransmitter norepinephrine, which, for one, "reduces our sensitivity to new stimuli."

As Cropley points out in Creativity in Education and Learning, the physicist Niels Bohr famously demonstrated this type of creative dexterity when he was given a university exam at the University of Copenhagen in 1905. One of the questions asked students to explain how they would use a barometer (an instrument that measures atmospheric pressure) to measure the height of a building. Bohr clearly knew what the instructor was going for: Students were supposed to check the atmospheric pressure at the top and bottom of the building and do some math. Instead, he suggested a more original method: One could tie a string to the barometer, lower it, and measure the string—thinking of the instrument as a “thing with weight.” The unamused instructor gave him a failing grade—his answer, after all, didn’t show much understanding of physics. Bohr appealed, this time offering four solutions: You could throw the barometer off the building and count the seconds until it hit the ground (barometer as mass); you could measure the length of the barometer and of its shadow, then measure the building’s shadow and calculate its height (barometer as object with length); you could tie the barometer to a string and swing it at ground level and from the top of the building to determine the difference in gravity (barometer as mass again); or you could use it to calculate air pressure. [location 1282]
On the topic of fitting information to suit the user, a natural and ominous extension is the area of censorship and big brother - governmental surveillance of its citizenry. When talking of censorship the foremost country that comes to mind is China. Interestingly, the author points out that China does not need to wield a heavy hammer and censor anything and everything it deems inappropriate. Injecting sufficient distortions can also have be just as effective, and with perhaps better results. Censorship need not be absolute as in China. It can be subtle, it can be voluntary, and it can be almost completely invisible, discernible only after careful scrutiny.
China’s objective isn’t so much to blot out unsavory information as to alter the physics around it—to create friction for problematic information [location 1760]
Rather than decentralizing power, as its early proponents predicted, in some ways the Internet is concentrating it. [location 1786]
As long as a database exists, it’s potentially accessible by the state. That’s why gun rights activists talk a lot about Alfred Flatow. [location 1823]
When Amazon booted the activist Web site WikiLeaks off its servers under political pressure in 2010, the site immediately collapsed—there was nowhere to go. [location 1842]
Because of the economies of scale in data, the cloud giants are increasingly powerful. And because they’re so susceptible to regulation, these companies have a vested interest in keeping government entities happy. [location 1848]
Just as black holes can be detected only by the absence of light, similarly, sometimes censorship can be detected only by noting the absence of terms and words that are otherwise to be found in freer societies.
In December 2010, researchers at Harvard, Google, Encyclop√¶dia Britannica, and the American Heritage Dictionary announced the results of a four-year joint effort. The team had built a database spanning the entire contents of over five hundred years’ worth of books—5.2 million books in total, in English, French, Chinese, German, and other languages. Now any visitor to Google’s “N-Gram viewer” page can query it and watch how phrases rise and fall in popularity over time, [location 2526]
And, they argued, the tool could provide “a powerful tool for automatically identifying censorship and propaganda” by identifying countries and languages in which there was a statistically abnormal absence of certain ideas or phrases. [location 2533, emphasis mine]
The constant, unending flow of personal data of Internet users from one server to another, from one company's database to another's, being enriched by the merging of even more personal information, is made possible because data can move with little friction over the web, and because it is so difficult to trace. Like money laundering, data laundering becomes not only possible but possible on a massive scale when done using the Internet.
Data are uniquely suited to gray-market activities, because they need not carry any trace of where they have come from or where they have been along the way. Wright calls this data laundering, and it’s already well under way: [location 2700]
The author comes down harshly on both Google and Facebook for trying to have it their way...
Too often, the executives of Facebook, Google, and other socially important companies play it coy: They’re social revolutionaries when it suits them and neutral, amoral businessmen when it doesn’t. And both approaches fall short in important ways.
Facebook describes itself as a “social utility,” as if it’s a twenty-first-century phone company. But when users protest Facebook’s constantly shifting and eroding privacy policy, Zuckerberg often shrugs it off with the caveat emptor posture that if you don’t want to use Facebook, you don’t have to.
Google’s founders also sometimes play a get-out-of-jail-free card.
In conclusion, a very common-sensical proposal, almost forty years old and yet mostly valid even today, lies unenforced and mostly forgotten, because it is not in the interests of those who profit from collecting information on their users to do so.
In 1973, the Department of Housing, Education, and Welfare under Nixon recommended that regulation center on what it called Fair Information Practices:
- You should know who has your personal data, what data they have, and how it’s used.
- You should be able to prevent information collected about you for one purpose from being used for others.
- You should be able to correct inaccurate information about you.
- Your data should be secure.
Nearly forty years later, the principles are still basically right, and we’re still waiting for them to be enforced.

This is a very important and very timely book on a very important topic. In that sense this book is a must-read for everyone who spends time on the Internet and has invested in creating a social identity on the net.

On the other hand, this book also falls short on at least one important area. I was expecting at least some in-depth look at how personalizations on the Internet works. This is a lost opportunity in my opinion. As in such books intended for a broad audience, the thinking tends to keep the book non-technical and technojargon-free. However, that comes at a price. The price paid is that the reader gets little in-depth understanding of the issues involved. We know that personalization exists. However, how does it actually work? Yes, there are massive data sets involved. There is data crunching at massive levels - think of Hadoop, Big Table, MapReduce, NoSQL, etc... working on clusters of tens of thousands or even hundreds of thousands of computers. There are data mining algorithms at work here, finely tuned to extract the most insightful of correlations between seemingly disparate pieces of information. Yes. However, take a specific case of a user browsing or searching for a keyword, and then follow the user and the personalization that is attached to that piece of information. Show to the user that cookie, and the tags associated with it, and the path that the information takes as it follows us from a Google search page to a news page where that a contextual, personalized ad is served up.

Or to take another case. The author notes that it is "becoming more important to develop a basic level of algorithmic literacy.". Ok, no issue there; I would tend to wholeheartedly agree with the author. But then what? How? There is a suggestion that we learn basic programming - a quite radical a suggestion from a book aimed at the masses Laudable. But where does that take the average Internet user? How does knowing programming, and having a basic level of "algorithmic literacy" help me become better aware of the way cookies and persistent Flash objects work, or prevent them from tracking me? These are questions that the book could have, should have, answered. But it doesn't.

That is missing from this book. And that is a pity in my opinion. It would have elevated the book from the  very good and timely to truly outstanding.

In closing, I would say that this book is an important addition to the literature that seeks to provide a counter-argument to the wholly uncritical and the absolute way in which the Internet is viewed by technophiles. There are at least two other books I would recommend to people interested in this topic:

Some other books and articles referenced in the book:

Kindle Excerpt:

© 2012, Abhinav Agarwal. All rights reserved.

Feb 4, 2012

Lothal - A Port of Harappan Civilization

The Indus-Saraswati Harappa Civilization is the largest among the pre-historic civilizations that existed and flourished around 3000-2000 BCE. At its peak, this civilization boasted of more than 2000 sites spread across a massive area of 800,000 sq km. Mohejendaro in now Pakistan, and then Harappa, also in now Pakistan, were the the first sites excavated (though Kalibangan in northern Rajasthan had been discovered a few years earlier by , but it was only later that this site was tied to the Indus Saraswati Harappan culture).