Battle in India for e-commerce market leadership is no longer between just Amazon and Flipkart

Amazon Launches Prime Music in India. What It Means for the Indian e-commerce Market

O
n a day when it was reported that the online streaming music app Gaana was raising $115 million (about ₹750 crores) from Chinese Internet investment company Tencent Holdings Ltd and Times Internet Ltd (Gaana to raise $115 million from Tencent, Times Internet – Livemint), came the news that online retailer Amazon had launched its PrimeMusic streaming music service in India.

According to Amazon, “Prime Music provides unlimited, ad-free access to on-demand streaming of curated playlists and stations, plus millions of songs and albums at no additional cost for eligible Amazon Prime members.”

The Amazon Prime service in India costs ₹999 annually and provides “free One-Day, Two-Day and Standard Delivery on eligible items”, PrimeVideo – Amazon’s video streaming service, and now PrimeMusic. According to Midis Research, Amazon had become the third-largest music subscription service globally, behind Spotify (40%) and Apple Music (19%).

The OM Mala - Meanings Of The Mystic Sound, by Nityanand Misra - Review

The OM Mala - Meanings Of The Mystic Sound, by Nityanand Misra

The meaning of the word Om is not something most of us ponder over. Om is a sacred incantation, a symbol, a mantra, and more to countless believers. But the word is a lot more. Its meaning and significance is beyond the mere word or the sound or the symbol. Nityananda Misra's book, "The Om Mala: Meanings of the Mystic Sound", brings to the lay reader, perhaps for the first time, all the myriad meanings of this wondrous word. In the author's words, "This book presents eighty-four names of OM and their meanings in accordance with multiple Sanskrit texts including not only Hindu scriptures but also secular texts like dictionaries, poems, plays, and treatises on music, grammar, and Ayurveda." These eighty-four names are explained in 109 beads - 108 chanting beads and one sumeru bead, each bead taking up approximately two pages each.